Freelancer #10858
Account Director, Public Relations
Based in Tunbridge Wells, Kent
Joined 2 months ago (joined 05/09/2008)
Career History
| 29/02/2008 - Ongoing | Technology PR Consultant, Freelance, Home Based
I provide freelance PR services to a number of Global and SME technology organisations. I am based from home but travel to clients as and when needed. I provide advice and execution on:
* Media relations
* Feature Tracking
* Event Management
* PR Strategy
* Media training
* Press release and case study creation
* Press tours and conferences
* Awards submissions
* Exhibition support
* Product and service launch press support
* Copy writing - brochures and opinion articles
|
| |
| 03/03/2006 - 28/02/2008 | Account Director, Fieldworks , Mayfield
Fieldworks is a successful B2B PR agency. I managed five accounts including a SAP specialist, a global supply chain expert, a business broadband supplier, a paperless office expert and a workforce management company.
I had overall responsibility for creating and delivering client PR programmes. As part of this remit I developed PR plans and managed a team to help with executing them. I helped my clients communicate with CEOs, FDs, IT and Operations Directors at FTSE 100 and SME organisations.
I have generated considerable press coverage across mediums that include BBC News 24, The Telegraph, The FT/FT Digital, The Times, Computer Weekly, Computing and a host of other trade publications.
Other duties include:
• Messaging- Helping my clients shape a business benefit focussed message to market
• Positioning my clients as opinion formers and thought leaders in their chosen markets
• Writing thought provoking and topical press releases and case studies
• Media relations- I sold in stories to the press to maximise coverage for particular client events
• Managing press tours with end user clients
• Producing video case studies for end users such as Tesco
• Monitoring and managing ePR strategies including blogs and podcasts.
• Developing relations with key trade and technical journalists
|
| |
| 14/03/2005 - 02/03/2006 | Freelance PR & Marketing Consultant, Catalyst Ltd, Home Based
Catalyst
Freelance PR and Marketing Consultant
Mar 2005 – Mar 2006
Catalyst is a B2B agency specialising in providing marketing and PR services to start-up and SME technology companies. I had a variety of assignments providing creative PR and marketing consultancy to create awareness and interest around my clients' products and services.
My activities included media relations, press release and case study creation, messaging, managing integrated marketing campaigns, seminars, roundtables, e-casts and research.
|
| |
| 20/09/1999 - 01/03/2005 | PR & Marketing Manager, Cedar Consulting, Cobham
Cedar Consulting is a management consultancy specialising in PeopleSoft/Oracle Human Resources services. I focussed on delivering to reputation and revenue targets through various PR & marketing activities. Our focus was the human resources community in FTSE 100 organisations. Key tasks included:
• Delivering creative PR programmes
• Writing case studies for clients including BAT, GAP, British Red Cross, Scottish & Newcastle and the UN.
• Managing press tours and organising press interviews
• Producing and executing marketing plans
• Presenting marketing activities to the board
• Monitoring competition activity and service offerings
|
| |
| 16/06/1997 - 15/09/1999 | Account Manager, Renaissance Worldwide, London
Renaissance Worldwide is an American IT contract recruitment consultancy. Using a variety of marketing techniques I differentiated our services in a highly competitive market to generate leads. As a result I was the company’s leading salesman in the UK. |
| |
